Hi, I’m Jo Pinkney - I live and work in London, creating websites and supporting clients in the digital space on any size of business or project.
I’ve worked in digital project management since 2000 and I was part of the emap team (subsequently Bauer Media) that launched the first ever websites for music brands Q, Kerrang!, Smash hits, Mojo and Kiss Radio
Most recently I was Digital Lead at SevenC3 - a content marketing agency for clients including Sainsbury’s, Vitality and Fujitsu.
I believe that equal attention to creativity and efficiency results in the best possible outcome: I combine my love of art & design with attention to detail in scoping. Whatever your project or task, please get in touch for an informal chat.
Work
NICKI MERALI YOGA
BELLA MAY LONDON
DARK HORSE COMMS
Process
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It’s important to know how to dissect a brief and ask the right questions. An RFP is not simply a check list, I need to understand how my client sees their world. Once KPIs are locked down, keeping track of internal and external costs and managing scope creep is key
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Your Content Management System should be making your life easier, not more complicated - which is why choosing the right platform for the job is essential. PM tools like JIRA are equally important for managing an efficient workflow
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Organisation of assets before the start of any project avoids un-necessary chaos and time-wasting. And when it comes to words, don’t lose your customer by over-egging the pudding! Concise, effective copy in the right voice achieves the most productive outcome
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Bigger projects mean bigger teams, but even if your project is small-scale it’s rare you’ll be working completely alone. Keeping the team motivated and clear on goals, as well as managing time and output from designers and developers , impacts your final product and profitability
Work CV
2011 - 2020; Head of Digital Project Management/Digital Lead
2009-2011; Partnerships Manager
2005-2009; Production Manager
2002-2005; Project Manager